Rayban and Oakley partner with Google Glass
Google has just signed a partnership with Luxottica, owner of Rayban and Oakley. The aim of this alliance is to deliver more and more stylish headwear. Google envisions Glass as a natural version of everyday eyeglasses. This luxurious version of Glass will appeal to different customers, who so far were mainly High-Tech addicts.
This partnerships shows Google strategy to offer both a wearable and high tech device but also a trendy accessory. Google had already signed a partnership with an insurance company to combine Glass with prescription lenses, but the company is now trying even harder to make its headset something really worth wearing.
Luxottica also has an experience in connected glasses as some of its products included an MP3 or a screen that was showing speed and altitude for skiing uses.
Google is desperately trying to fight this geek label and tends on making Glass more and more glamorous. Google published a post on Google + on March 20th, where the californian firm was saying that users are not only geeks but parents, students, firemen, journalists, doctors, etc. Also at the various recent Fashion Weeks, wearing Glass was the height of chic.
Google, however, still hasn't revealed the public launched date for Glass and hasn't mentioned when Explorers will have access to this new fashion device designed by Luxottica. According to the Wall Street Journal, this partnership would be an opportunity for Google to sell its products in more than 5000 retail stores as Luxottica owns a lot in the country.
Source : Figaro, Business Insider, Twitter
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